Executive Summary

The proposed name of the business is the “Neat & Clean Laundry”. Due to the development of the country, people have become particular about their dresses and linen especially during public appearance whereby people prefer to wear and use expensive clothes, therefore the demand of taking care of clothes also increases thus it opens the scope for laundry business. The business will be located in Paro, town.

Laundry service will help in any kind of laundry. The service of neat and clean laundry include the washing of clothes (using latest washing technology), Drying (with Drying machine) and pressing before returning back the clothes to the customers. The business will provide pick drop service. The total investment of laundry business will be 1100000.

Some of the reasons for going into laundry service business are as follows:

1. Because of location of the place.

2. Moreover, the unfavorable weather condition.

3. Due to increasing number of people and hotels.

Human Resource Plan

Recruitment

Neat & Clean Laundry Service will recruit four employees: TWO persons for operating machines and ONE person for reception cum Pressing and ONE person for delivery.

The vacancy for the above mentioned post will be announced in the local TV channel since Neat & Clean Laundry intends to employ youths from the Paro locality itself.

The applicant must fulfill the following conditions:

1. He/she should be a Bhutanese national

2. He/she should have a minimum qualification of class X.

3. He/she should be 18 years and above.

4. He/she should be in good health.

The selection of the employees will be done based on merit

Training:

The four selected employees will be sent for 15 days training at training institute. The training will mainly focus on how to operate machines used in the laundry service and learn skills that are needed for functioning a laundry.

Vision, Mission and objectives

Vision of the Firm:

“To provide high quality service to its customers by implementing services that provide greater convenience and to expand this business in other Dzongkhags.

Mission

The mission of the Neat and Clean Laundry will provide a quality laundry service in a timely, convenient and caring manner.

Objectives

To give confidence to the customer about the quality of service provided and let them feel the worth of the service provided.

UNIQUE SELLING POINT

Pick- drop service

Dirty cloths will be picked from your home and cleaned clothes will be dropped at your home thus people don’t have to go to laundry shops, stand in queue for the payments and waiting for cloths and time-consuming.

Issue coupons to loyal customer

Offering coupons will introduce new customer to the business, or getting the customers back to the business. Introducing coupons is a way to begin long term communication with the customers.

Service Description

Washing

The Neat & Clean Laundry Service will provide washing service to the customers. It is aimed at providing automated washing service with the use of washing machine which will consume less time and will be able to provide better quality wash than hand washing.

Drying

Neat & Clean Laundry Service Pvt. Ltd will not only provide washing services, other complementary service like drying the clothes after washing using Drying Machines will be also be provided. This service will be very helpful to the customers in drying their clothes in winter.

Ironing

Ironing and folding services after drying the garments will also be provided so that garments do not shrink. Thus, ironing will help to keep garments in proper shape.

Sustainability

The establishment of Neat &Clean Laundry Service in Paro does not pose any grave threat to the environment; however, small matters like waste water and noise made from the machines cannot be ignored.

Waste water

The waste water from the laundry would be directed towards sewage as shown in the diagram above.

Noise from the machine

Though noise produced from the machines that Neat & Clean Laundry Service intends to use would not produce very huge noise; nevertheless, the issue cannot be ignored. To address the issue, machines will be run under close doors and windows with avoid the spread of noise.

Use the right detergent.

We can also reduce water consumption by making sure that my business use the right amount of detergent. Using more than is necessary for one load can increase, or even double, rinse time. Also be sure to use enough for heavily soiled linens so they do not have to be washed again. My business will use special detergent for low temperatures so that can it won’t require hot water or several rinses to work.

Efficient use of electricity.

As electricity is important part of laundry business, neat and clean laundry service will use electricity in an effective way where by when it is in not use, it will be kept off and also machine will be keep the at rests after long working days.

MARKETING MIX

Product

Free home pickup and delivery service from Tuesday to Sunday. We will provide convenience and high quality dry cleaning, and laundry.

Price

Price will be lower at the initial stage compare to the competitors. But the business will targets the working and professional customer who often pay less attention to the price then the quality of service and convenience of service.

Place

Since this business require large number of customer, the location of the business will be located in Paro town so that my business will attract more number of customer. Thus it can deal directly with customer.

Promotion

Promotion is an activity that is done in order to tell potential customers about the presence of the company. These business will make small commercial with a powerful message that will run on TV, social media and shopping centers. And also issue coupons with lower price for loyal customers.

Marketing strategy

Advertise through social media.

The services will be provided free of cost for the first two weeks to all the customers.

Creating banners for more awareness.

Word of mouth.

SWOT Analysis

STRENGTH

• Quick and Convenient

We offer a quick and convenient service in order to save a customer’s time. It is a very lucrative business, as not everyone that puts on clothes has the time to do the laundry involved thereafter. Many people have a tight schedule, so I feel it’s a waste of time doing their laundry. This is the reason why we stand a chance of making a lot of money because this people will definitely seek your services.

• Reasonable prices with attractive discount program

We offer a special discount offer for our valuable and regular customer’s. As laundry business is an easy and convenient to start and it is not a capital or management intensive. And we make importance of Superior customer value.

WEAKNESS

• Small form of business

Being small form of business it will be hard to deal every customer at the beginning and fulfill their needs and give excellent service.

• Less experiences

Competition from already established business. Less experience than competitors. A limited marketing budget needed to create brand awareness.

OPPORTUNITY

• Opportunity from busy

People who don’t have time to do their own laundry themselves thus neat and clean laundry will provide service where by it will help them to use their time in other works.

• Increasing number of medium and small hotels, spa, shops.

Increasing number of medium and small hotels, spa shop which is good for our market and increasing of disposable income and changing the daily lifestyles.

THREAT

• Existing, well- recognized competition in the marketplace.

Bigger laundry services and other new business that enters the business world. Future/Potential competition from a large franchised business.

Financial plan

Owner's Funding		Estimated Amount
	Rinchen Lhamo	500000
	Total Owners Funding	500000
*Loans*
	BOB	600000
	Total Loans	600000
*Total Funding*		1100000

Estimated budget

		Estimated Amount
Capital Items		857000
Working Capital
	HR Costs	384000
	Administration Costs	204000
	Marketing Cost	42000
	Inventory Cost	180000
Total Cost		1667000

Sales forecast

service	Price	Annual Demand (units)	Revenue Estimate Year1	Revenue Estimate Year2	Revenue Estimate Year3
Gho	100	5400	540000	648000	842400
Kira	60	10800	648000	777600	1010880
Pants	30	12600	378000	453600	589680
Shirts	20	14400	288000	345600	449280
Blanket	200	1800	360000	432000	561600
Bed sheet	100	5400	540000	648000	842400
Jacket	100	7200	720000	864000	1123200
Total			3474000	4168800	5419440

Profit loss statement

Particulars		Year 1	Year 2	Year 3
Total Revenue (A)		3474000.00	4168800.00	5419440.00
Less: Working Capital (B)
	HR Costs	384000.00	391680.00	411264.00
	Administration Costs	204000.00	214200.00	224400.00
	Inventory Cost	180000.00	187200.00	196560.00
	Marketing Cost	42000.00	35400.00	30576.00
Total		810000.00	828480.00	862800.00
Less: Depreciation (C)		103600.00	103600.00	103600.00
Less: Interest Cost (D)		54000.00	49103.58	43766.49
Gross: A-(B+C+D)		2506400.00	3187616.42	4409273.51
Less: Tax (30% on gross)		751920.00	2231331.49	3086491.46
Net Income		1754480.00	956284.92	1322782.05

Balance sheet

		Year 1	Year 2	Year 3
	Assets
Capital Items		753400.00	649800.00	546200.00
Cash in hand		2000824.53	2952668.96	4262524.84
Total Assets		2754224.53	3602468.96	4808724.84
Liabilities
Loans (outstanding)		499744.53	390466.06	271352.53
Profits Transferred from P&L a/c		1754480.00	957522.90	1325369.42
Owners’ Equity		500000.00	2254480.00	3212002.90
Total Liabilities		2754224.53	3602468.96	4808724.84